Your next client considered you and chose your competitor instead.

Discover what is quietly costing you business with a client gap assessment

(Delivered within 24 hours)

Networking Breakfasts, B2B Expos, Expensive Ads.

Spending more time and money on these won’t fix it.


See your business through your customers eyes and discover what’s quietly pushing them elsewhere.

  • An independent assessment of your offer, messaging and client journey from a customer perspective.

  • Practical recommendations you can implement immediately.

  • No meetings, no discovery calls.

  • Actions you can take yourself or with your team.

  • Additional help, if you need it.


What does a client gap look like?

  • Your product or service might look like everyone else’s.

  • There’s not enough reasons why a client might choose you.

  • Perhaps you’re trying to be everything to everyone.

  • Prospective clients lose confidence before they enquire.

…..which means your next client will choose your competitor instead


Why use me?

Hi, I’m Theo.

For more than 20 years I’ve helped businesses optimise client discovery and conversion journeys - through product, sales and marketing, so that businesses attract, convert and retain more clients.

I’m based in Salisbury, helping businesses across Wiltshire and the South West.

No pitch. No Sales calls.


🌟🌟🌟🌟🌟 “Theo cut through months of noise in a matter of hours. I finally got clarity on what was holding us back, and exactly what to do about it” Sophie, Agency Founder

🌟🌟🌟🌟🌟 “We knew something wasn't working. We just couldn't put our finger on it. Theo found it, explained it clearly and gave us actions to take” James, IT Founder

🌟🌟🌟🌟🌟 “Straight-talking, fast and full of lightbulb moments. Theo didn't just identify the gaps, he showed us how to fix them. I wish I'd done this sooner.” Rachel, Managing Director

🌟🌟🌟🌟🌟 “Theo cut through months of noise in a matter of hours. I finally got clarity on what was holding us back, and exactly what to do about it” Sophie, Agency Founder 🌟🌟🌟🌟🌟 “We knew something wasn't working. We just couldn't put our finger on it. Theo found it, explained it clearly and gave us actions to take” James, IT Founder 🌟🌟🌟🌟🌟 “Straight-talking, fast and full of lightbulb moments. Theo didn't just identify the gaps, he showed us how to fix them. I wish I'd done this sooner.” Rachel, Managing Director


For businesses that:

Know something isn't working.

Feel growth has become harder.

Rely heavily on referrals.

Suspect opportunities are being lost.

Want clarity before investing more time and energy.

The Troubleshooter | www.theoaxford.com