A man with gray hair, a beard, and a mustache wearing orange star-shaped sunglasses, smiling outdoors against a blurred green background.

Your next customer considered you and chose your competitor instead.

Networking breakfasts, B2B Expos and expensive ads won’t fix it.

Somewhere in your customer journey, there’s a gap. Here are a few signs:

  • Your product or service might look like everyone else’s.

  • There’s not enough reasons why a customer might choose you.

  • Perhaps you’re trying to be everything to everyone.

  • Prospective customers lose confidence before they enquire.

…..which means your next customer will choose your competitor instead


(Delivered within 24 hours)

  • An independent assessment of your offer, messaging and customer gaps from a customer perspective.

  • Practical recommendations you can implement immediately so that you stop pushing potential customers towards your competitors.

  • No meetings, no discovery calls.

  • Actions you can take yourself or with your team.

  • Additional help, if you need it.


(Delivered within 24 hours)

Why use me?

A man with gray hair and a beard smiling outdoors, wearing orange sunglasses shaped like a star.

Hi, I’m Theo.

For more than 20 years I’ve helped businesses optimise customer discovery and conversion journeys - through product, sales and marketing, so that businesses attract, convert and retain more customers.

I’m based in Salisbury, helping businesses across Wiltshire and the South West.

No pitch. No Sales calls.


🌟🌟🌟🌟🌟 β€œTheo cut through months of noise in a matter of hours. I finally got clarity on what was holding us back, and exactly what to do about it” Sophie, Agency Founder

🌟🌟🌟🌟🌟 β€œWe knew something wasn't working. We just couldn't put our finger on it. Theo found it, explained it clearly and gave us actions to take” James, IT Founder

🌟🌟🌟🌟🌟 β€œStraight-talking, fast and full of lightbulb moments. Theo didn't just identify the gaps, he showed us how to fix them. I wish I'd done this sooner.” Rachel, Managing Director

🌟🌟🌟🌟🌟 β€œTheo cut through months of noise in a matter of hours. I finally got clarity on what was holding us back, and exactly what to do about it” Sophie, Agency Founder 🌟🌟🌟🌟🌟 β€œWe knew something wasn't working. We just couldn't put our finger on it. Theo found it, explained it clearly and gave us actions to take” James, IT Founder 🌟🌟🌟🌟🌟 β€œStraight-talking, fast and full of lightbulb moments. Theo didn't just identify the gaps, he showed us how to fix them. I wish I'd done this sooner.” Rachel, Managing Director


For businesses that:

Know something isn't working.

Feel growth has become harder.

Rely heavily on referrals.

Suspect opportunities are being lost.

Want clarity before investing more time and energy.


(Delivered within 24 hours)

The Troubleshooter | www.theoaxford.com