A man with gray hair, a beard, and a mustache wearing orange star-shaped sunglasses, smiling outdoors against a blurred green background.

Your next client considered you and chose your competitor instead.


Somewhere in your client journey, there’s a gap!

Networking Breakfasts, B2B Expos and Expensive Ads won’t fix it.


Here are some gap examples:

  • Your product or service might look like everyone else’s.

  • There’s not enough reasons why a client might choose you.

  • Perhaps you’re trying to be everything to everyone.

  • Prospective clients lose confidence before they enquire.

….Discover your client gaps in less than 60 seconds…


  • 6 simple questions to help you discover your current gaps.

  • Explanation of where they are, why they exist and the impact this has on your business.

  • Shines a light on where to focus your team so that you stop pushing your next client towards your competitors.

  • Takes less than 60 seconds!

  • Get additional help to close the gaps, if you need it.



Who am I?

A man with gray hair and a beard smiling outdoors, wearing orange sunglasses shaped like a star.

Hi, I’m Theo.

For more than 20 years I’ve helped businesses optimise client discovery and conversion journeys - through product, sales and marketing, so that businesses attract, convert and retain more clients.

I’m based in Salisbury, helping businesses across Wiltshire and the South West.

No pitch. No Sales calls.


🌟🌟🌟🌟🌟 “Theo cut through months of noise in a matter of hours. I finally got clarity on what was holding us back, and exactly what to do about it” Sophie, Agency Founder

🌟🌟🌟🌟🌟 “We knew something wasn't working. We just couldn't put our finger on it. Theo found it, explained it clearly and gave us actions to take” James, IT Founder

🌟🌟🌟🌟🌟 “Straight-talking, fast and full of lightbulb moments. Theo didn't just identify the gaps, he showed us how to fix them. I wish I'd done this sooner.” Rachel, Managing Director

🌟🌟🌟🌟🌟 “Theo cut through months of noise in a matter of hours. I finally got clarity on what was holding us back, and exactly what to do about it” Sophie, Agency Founder 🌟🌟🌟🌟🌟 “We knew something wasn't working. We just couldn't put our finger on it. Theo found it, explained it clearly and gave us actions to take” James, IT Founder 🌟🌟🌟🌟🌟 “Straight-talking, fast and full of lightbulb moments. Theo didn't just identify the gaps, he showed us how to fix them. I wish I'd done this sooner.” Rachel, Managing Director


I work with businesses that:

Know something isn't working.

Feel growth has become harder.

Rely heavily on referrals.

Suspect opportunities are being lost.

Want clarity before investing more time and energy.



The Troubleshooter | www.theoaxford.com