Want to Convert more Leads into Sales Revenue?
I help Sales Leaders turn Missed Opportunities into Customers.
Are your Sales Leads becoming harder to convert?
Many Sales leaders find themselves in this frustrating position:
Sales Growth has stalled despite investment in Marketing.
Leads aren't converting into sales opportunities.
Sales targets are becoming increasingly difficult to meet.
The business is working harder than ever but not getting better results.
Here’s what I’ve learned after 20+ years of driving growth:
The issue isn’t ‘we need more leads’ or we ‘need more marketing’
Those are the symptoms.
The real problem is always hiding away in one of three places 👇
The Sales Funnel Framework:
Here’s Where Your Sales Revenue is Really Impacted.
1. Top of Funnel: Attraction and Clarity.
Does the market know you’re the only choice?
The Issue: There’s a mismatch between what you offer (product/service) and what customers understand.
Your Value Proposition isn’t clear. Your differentiation is negligable. Prospects don’t immediately grasp why they should choose you over your competitors.
The Result: You’re being overlooked by prospective customers.
2. Middle of Funnel: Conversion and Nurture.
Are you losing winnable leads to silence and friction?
The Issue: You’re making the wrong noises in the wrong places, to the wrong people.
Your messages don’t match where customers actually make decisions. Your audience is unclear. Your offer isn’t perceived as high enough value.
The Result: You’ll spend a fortune and generate no leads.
3. Bottom: Closing and Velocity
Is your sales process dragging out or dropping deals at the finish line?
The Issue: Qualified Prospects are dropping off in your sales process.
Whether you sell via your website, have a sales team, or just a stall at an event, there are friction points killing deals.
Your follow up is disjointed and your end-to-end process is like a leaky bucket.
The Result: You’re losing lots of easily winnable business.
Most businesses have problems in at least two of these areas.
Hi, I’m Theo.
For the last 20 years I've been the person that people turn to when sales have hit a plateau.
I’ve worked with businesses big and small - from start ups burning cash to corporates hitting a plateau, and I’ve seen the same problems repeatedly.
My Approach is Simple:
Take the ‘Messy Middle’ quizz to find out how you business stacks up.
I’ll identify what your biggest problem is in a 30 min chat.🔍
You’ll get a simple action plan that highlights how to fix it, and what to prioritise, to take away🎯
No Generic Advice. No Complicated Frameworks.
Recent Results:
Professional Services Firm: Repositioned Offering > 35% increase in deal size.
SaaS Company: Reallocated Marketing Budget > 150% more qualified leads.
E-comm business: Fixed conversion leaks > 61% Conversion increase.
🌟🌟🌟🌟🌟 “Theo cut through months of mayhem. I finally get how I can move my business forward, and I'm excited about it.” Sophie, Agency Founder
🌟🌟🌟🌟🌟 “We sort of had a plan. We just didn’t know what things we needed to think about and do! Now everyone knows what matters most and why.” James, CEO
🌟🌟🌟🌟🌟 “It’s honestly been a game-changer. The coaching sessions were straight-talking, energising, and full of ‘aha’ moments.” Rachel, Managing Director
🌟🌟🌟🌟🌟 “Theo cut through months of mayhem. I finally get how I can move my business forward, and I'm excited about it.” Sophie, Agency Founder 🌟🌟🌟🌟🌟 “We sort of had a plan. We just didn’t know what things we needed to think about and do! Now everyone knows what matters most and why.” James, CEO 🌟🌟🌟🌟🌟 “It’s honestly been a game-changer. The coaching sessions were straight-talking, energising, and full of ‘aha’ moments.” Rachel, Managing Director
Here’s How I Fix the issues:
1. Top: Attraction and Clarity
I evaluate what you offer vs what customers might be expecting:
Is your value proposition clear?
Do you stand out from your competitors?
Does your messaging resonate?Is there a product > market fit?
What gets fixed: Unclear positioning, weak differentiation, messages that don’t land.
2. Middle: Conversion and Nurture
I audit how you generate demand:
Are you in the right channels?
Is your targeting accurate?
Is your budget allocated efficiently?
Are you attracting quality leads?
What gets fixed: Wasted Marketing budget, poor lead quality, wrong channel focus.
3. Bottom: Closing and Velocity
I map out where your opportunities drop off:
Where are the friction points?
What’s killing deals?
Is your follow-up working?
Are you losing winnable business?
What gets fixed: Leaky Sales Funnels, Long sales cycles, poor conversion rates.
Not Sure if it’s for you?
Here’s when a 30 minute conversation just makes sense:
You’re generating somewhere between £1m - £30M annually and….
Marketing Spend isn’t generating you the returns you’d expect.
You’ve stopped growing or you’re getting to the point where if it continues, you’re going to have to consider cutting costs.
You know something isn’t quite working even though everyone seems busier that ever.
You want some clarity and you’re ready to fix the root cause.
What happens when we Talk:
You’ll give me a bit of context and tell me what the symptoms of the problem are i.e not enough leads.
I’ll ask you some specific questions about your business to diagnose where the root cause is.
I’ll outline what to take a detailed look at, questions to ask and potential remedies.
No Pitch. No Pressure.
Want to Find Out Where Your Sales Blockers Are?
6 Simple Questions designed to show you exactly where you might be losing Sales opportunities
👇
Questions You’re Probably Asking:
How do you work?
I look at the three core areas of your business where opportunities get lost and revenue gets stuck:
Attraction and Clarity: Is your positioning clear. Do Customers understand the value you give them?
Conversion and Nurture: Are you in the right channels, reaching the right people?
Closing and Velocity: Where are the prospects dropping off and why?
Once I identify the problem area, I provide a prioritised action plan covering causes and effects with specific fixes you can implement.
Is this just for big businesses?
Absolutely not.
My sweet spot is between £1m and £10m annual revenue. Companies that are frustrated that the efforts aren’t translating into better revenue results. Team sizes don’t really matter although alignment does!
What’s your track record?
Over the last 20 years, I’ve helped businesses:
Increase conversion rates by 15-45% on average
Reduce wasted marketing spend by 30-40%
Shorten Sales Cycles by 20-40%
Improve lead quality dramatically.
Industries: SaaS, Professional Services, Manufacturing, E-commerce, Healthcare, Service Agencies and Tech.
Can you help with other business challenges?
With experience leading sales, marketing and product teams across start-ups to global brands, I can help with most revenue related challenges including go-to-market strategy, team training, pricing, and partnership development.