Relying on referrals to keep your business growing?
Let’s close your client gaps and give you a predictable way to secure more business.
Why you’re here.
Relying on client referrals to grow your business has become unpredictable and often irratic.
You’ve spent money, invested time, and added resource, but it hasn’t secured you new clients when you thought it would.
Here are a few things you’ve probably tried already:
- hired agencies who’ve missed the mark.
- added a marketing exec to promote your services.
- invested in a trade show and hoped it would pay back.
But yet. Same results.
Doing more and spending more isn’t the answer.
It’s about making sure you’ve closed the client gaps in your business so that potential clients aren’t slipping through the net.
Proof, not promise.
15-45% average improvement in new client conversion
30-40% reduction in wasted marketing investment
20-40% shorter client cycles
Across client work over the last year.
🌟🌟🌟🌟🌟 “Theo cut through months of noise in a matter of hours. I finally understood what was holding us back, and exactly what to do about it. Genuinely one of the best investments I've made” Sophie, Agency Founder
🌟🌟🌟🌟🌟 “We knew something wasn't working. We just couldn't put our finger on it. Theo found it, explained it clearly and gave us a plan everyone could get behind. No fluff, no jargon, just clarity” James, Founder
🌟🌟🌟🌟🌟 “Straight-talking, fast and full of lightbulb moments. Theo didn't just identify the problem, he showed us how to fix it. I wish I'd done this sooner.” Rachel, Managing Director
🌟🌟🌟🌟🌟 “Theo cut through months of noise in a matter of hours. I finally understood what was holding us back, and exactly what to do about it. Genuinely one of the best investments I've made” Sophie, Agency Founder 🌟🌟🌟🌟🌟 “We knew something wasn't working. We just couldn't put our finger on it. Theo found it, explained it clearly and gave us a plan everyone could get behind. No fluff, no jargon, just clarity” James, Founder 🌟🌟🌟🌟🌟 “Straight-talking, fast and full of lightbulb moments. Theo didn't just identify the problem, he showed us how to fix it. I wish I'd done this sooner.” Rachel, Managing Director
What actually is a client gap?
It could be that your service doesn’t give a potential client a reason to choose you, or your messaging doesn’t relate to the problem they face - or simply that you don’t offer a preferred way for them to engage with you.
There are literally hundreds of gaps where prospective new clients will slip past you without you knowing.
Want a quick way to find out where your client gaps are right now so that you stop missing out on new opportunities?
Get a client gap assessment delivered within the next 48hrs.
Here’s a simple client gap example:
Trade Shows.
Most businesses have spent money on one and hope to land new clients by simply popping up a banner and giving away a free pen in exchange for a business card.
Ok, maybe there’s a little more effort put in than that example - but you get my point.
Done right, and planned properly, a trade show can pay for itself a thousand times over and land you lots of new clients - but most businesses just hope for the best (ps, you’re not alone!).
If you’ve already booked a trade show this year, then download my free Trade Show Checklist so that you don’t let new client opportunties pass you by and you maximise your return on the investment you’ve made.
Hello, I’m Theo
I've spent the last 20 years helping businesses big and small win new clients - across consumer tech, B2B and everything in between.
My experience covers the entire client discovery and conversion journey which means when I help small and medium business close client gaps, I see the bigger picture and spot what others miss.
I also help with client strategy, planning, people or product/service gaps.
I’m based in Salisbury - but with an office on wheels, supporting your business online, or in person, wherever you are.
Need some help closing those client gaps so that you don’t keep losing new client opportunities?
Money Back Guarantee
If you implement any of my recommendations and you don’t see measurable improvement within 90 days,
I’ll refund your investment in full.
Who gets the most value from my services?
Founders and Partners trying to balance client delivery, caught up in the chaos of the day-to-day, who want clarity and support.
Directors and associate directors who aren't seeing client growth - and want to rely less on referrals.
Jnr marketing leads who need senior validation of priority areas.
Businesses with agencies who don’t trust what they’re being told and want a second (impartial and experienced) opinion.
Questions you may have
How long does a client gap assessment take?
it’s fast. Typically delivered to your inbox within 48 working hours.
Do I need to prepare anything?
No. Just let me know your main client challenge and I'll do the rest. The less I know, the more I see what your prospective clients actually see.
Can you help me with my existing 3rd parties or internal team?
Absolutely. I can advise, assist, appoint or manage 3rd parties, and work with your team to close client gaps.
Do you only work with small and medium businesses?
Not at all. What matters isn’t size, it’s that your business has client gaps and your growth isn’t going in the direction you want it to.
Can you help with other business challenges?
Yes - with experience across client discovery through to client conversion, I can help with most things including client strategy, pricing, team alignment and partnership development.