About
Hi, I'm Theo. I help businesses stop losing customers to the competition.
I've spent 20+ years client-side, shaping product, sales and marketing success for brands like Garmin, Samsung and Vodafone. Now I bring that experience to businesses on the South Coast.
My story
I've made most of the mistakes, so you don't have to
From smart homes to smartphones, consumer tech to B2B services, I've worked on most customer growth challenges along the way.
Trade shows have been part of it for 20 years: on the stand, running the budget, and in the post-show meeting where someone asks "was it worth it?" I've been the person who got it wrong, and the person who got it right: right proposition, right audience, right approach.
At Garmin I also built partnerships with the likes of GCN, The Running Channel, Team Ineos and Alzheimer's Research UK. It taught me how much a clear, consistent message matters, whoever is saying it.
I'm a status quo challenger and devil's advocate by nature. I see the big picture, then get into the detail of how you actually win customers.
Track record
A few numbers I'm proud of
50
Key decision makers
Met at a single defence show on a £10k budget, leading to multi-million pound opportunities.
£100k
From a £40k show
Garmin's activity at a major show, plus a long tail of sales afterwards.
20+
Years client-side
Product, marketing and sales roles in consumer tech and B2B services.
Working together
Straight-talking, senior and on your side
- I diagnose and direct: strategy, priorities and a plan your team can deliver.
- I work alongside your people and your agencies, and I'll challenge them (nicely) when it helps.
- No jargon. If your nan wouldn't get it, we rewrite it.
- Based at Justin Business Park in Wareham, working across the South Coast in person and anywhere online.
At a trade show, your next customer could be less than three metres away.
But don't forget, so is your competitor's stand. Let's make sure they choose you.