The Client Gap Assessment
A simple, fast, external audit so that you can prevent new client opportunities going elsewhere.
Why the client gap assessment is different.
Most business help is in the form of a free audit, a discovery call, a quick review, a diagnostic session.
All designed to tell you nothing and sell you something you don’t need.
You already know how that game works.
The client gap assessment does the opposite.
It’s a fast, external, senior-level assessment of your existing client gaps so that you know where they are and can close them off to prevent new client opportunites from going elsewhere.
No pitching. And no selling.
Money Back Guarantee
If you implement any of my recommendations and you don’t see measurable improvement within 90 days,
I’ll refund your £79 in full.
What lands in your Inbox.
A structured report covering your business health check, client gap assessment, and a clear set of recommendations so that you improve your new client opportunties.
Delivered within 48 working hours.
Straight-talking, jargon-free, and all for just £79 - it’s a game changer whether you act on it alone or with my help.
Here's a typical example:
You’ve told me the challenge: We're not generating enough new clients.
The health check finds: You’re visible across all client channels and on the surface, your service makes a lot of sense.
The client gap assessment finds: The real problem isn't how you show up, it's your offer. In a crowded market, you look and sound like everyone else. There's no clear reason for a prospective client to choose you over your competition. Your messaging looks fairly generic, and your value proposition offers no unique value. Eek.
The recommendation: Before spending another penny on trade shows or networking events, your offer needs refreshing. You need to give your prospective clients a reason to choose you over your competitors so that they come to you and don’t look anywhere else (even basic stuff can create unique value!)
How it works
Step 1: Tell me your main challenge when you book.
(e.g. Lack of new clients)
One sentence is enough. No forms. No prep. No homework.
Step 2: I run a health check.
You’ll get a ‘traffic light’ report you can use to make changes or start internal conversations, based on where you currently have some basic client gaps.
Step 3: I do a client gap assessment
Based on the challenge you mentioned (i.e new clients) I'll identify the client gaps and opportunities.
Because nine times out of ten, what you think you need to do, is actually something different.
Step 4: Your Report lands in your inbox
You can take the recommendations and run with them, or we can talk about further help if you want it.
There’s no obligation and no pitch.
All for just £79 and delivered within 48 working hours.
Straight-talking, jargon-free, and a game changer whether you act on it alone or with my help.
Who gets the most value from my services?
Founders and Partners trying to balance client delivery, caught up in the chaos of the day-to-day, who want clarity and support.
Directors and associate directors who aren't seeing client growth - and want to rely less on referrals.
Jnr marketing leads who need senior validation of priority areas.
Businesses with agencies who don’t trust what they’re being told and want a second (impartial and experienced) opinion.
Questions you may have
How long does a client gap assessment take?
it’s fast. Typically delivered to your inbox within 48 working hours.
Do I need to prepare anything?
No. Just let me know your main client challenge and I'll do the rest. The less I know, the more I see what your prospective clients actually see.
Can you help me with my existing 3rd parties or internal team?
Absolutely. I can advise, assist, appoint or manage 3rd parties, and work with your team to close client gaps.
Do you only work with small and medium businesses?
Not at all. What matters isn’t size, it’s that your business has client gaps and your growth isn’t going in the direction you want it to.
Can you help with other business challenges?
Yes - with experience across client discovery through to client conversion, I can help with most things including client strategy, pricing, team alignment and partnership development.