Core Services for Small and medium Businesses.
Product / Service Positioning
When clients don’t understand your unique value.
The Problem:
What you sell might be outstanding, but if clients don’t immediately grasp why they should choose you, you’ll be as good as invisible to them.
This all comes down to the way you position, message and differentiate your product or service.
What I look at:
Product > Market Fit and current demand.
Value proposition clarity.
Competitive differentiation.
Messaging effectiveness across touchpoints.
Functionality vs client expectation.
What you get:
A complete positioning framework, messaging guidelines, competitive matrix and implementation roadmap.
Typical Results:
20-25% improvement in client lead quality and 15-30% increase in the client lifetime value. It will maximise the opportunity for you to attract clients to your product/service and generate demand.
Recent Example:
Professional Services business repositioned from market generalist to market specialist = client deal size increased by 35% and the client sales cycle time was reduced by 40%.
Marketing Strategy
When demand and lead generation isn’t working.
The Problem:
Most businesses waste between 30-40% of their marketing budget on tactics that don’t align with how their ideal client (ICP) makes a buying decision. Most activity is aimed at the 5% of clients in market RIGHT NOW, which leaves 95% of the future client market to play for.
What I look at:
Channel strategy and performance.
Campaign ROI and allocation of budget.
Target audience definition and profiling.
Lead quality and conversion potential.
Client journey effectiveness.
What you get:
A 12 month marketing strategy with channel priorities, budget recommendations and campaign frameworks with metrics.
Typical Results:
25-60% improvement in marketing ROI, 30-40% reduction in wasted spend and 100% improvement in client lead quality.
Recent Example:
SaaS company reallocated budget from their partnership marketing to LinkedIn Thought Leadership Ads = Same spend generated 150% more qualified leads.
Client Conversion
When qualified clients aren’t being won.
The Problem:
Most businesses have friction points across their entire client funnel, which means that you’ll be losing clients along the way.
What I look at:
Complete client funnel process mapping.
Drop off point identification.
Channel effectiveness (Comms, Web, Phone, in store)
Follow-up Process gaps.
Conversion barriers and friction.
What you get:
Optimised client processes with documented procedures, conversion improvements and KPI’s to track.
Typical Results:
20-35% increase in conversion rate, 20-40% time reduction in client sales cycle and improved win rates on qualified client opportunities.
Recent Example:
Start up simplified their website landing pages, adding trust signals and lead magnets, with client conversion jumping from 1.8 to 2.9% (61% increase)
Money Back Guarantee
If you implement any of my recommendations and you don’t see measurable improvement within 90 days.
I’ll refund your investment in full.