Here’s how I help Fix Business Growth Challenges.
My Experience sits across the three key drivers of business growth; Product, Marketing and Sales.
Three Core Services
1. Product / Service Positioning: When customers don’t understand your unique value.
The Problem:
What you sell might be outstanding, but if customers don’t immediately grasp why they should choose you, you’ll be as good as invisible to them.
This all comes down to the way you position, message and differentiate your product or service.
What I look at:
Product > Market Fit and current demand.
Value Proposition Clarity.
Competitive differentiation.
Messaging effectiveness across touchpoints.
Functionality vs customer expectation.
What you get:
A complete positioning framework, messaging guidelines, competitive matrix and implementation roadmap.
Typical Results:
20-25% improvement in lead quality and 15-30% increase in the customer lifetime value. It will maximise the opportunity for you to attract customers to your product/service and generate demand.
Recent Example:
Professional Services business repositioned from market generalist to market specialist = deal size increased by 35% and the sales cycle time was reduced by 40%.
2. Marketing Execution: When demand and lead generation isn’t working.
The Problem:
Most businesses waste between 30-40% of their marketing budget on tactics that don’t align with how their ideal customer (ICP) makes a buying decision. Most activity is aimed at the 5% of buyers in market RIGHT NOW, which leaves 95% of the future market to play for.
What I look at:
Channel strategy and performance.
Campaign ROI and allocation of budget.
Target audience definition and profiling.
Lead quality and conversion potential.
Customer journey effectiveness.
What you get:
A 12 month marketing strategy with channel priorities, budget recommendations and campaign frameworks with metrics.
Typical Results:
25-60% improvement in marketing ROI, 30-40% reduction in wasted spend and 100% improvement in lead quality.
Recent Example:
SaaS company reallocated budget from their partnership marketing > LinkedIn Thought Leadership Ads = Same spend generated 150% more qualified leads.
3. Sales Conversion: When qualified prospects aren’t buying.
The Problem:
Most businesses have friction points across their entire sales funnel, which means that you’ll be losing customers along the way.
What I look at:
Complete sales funnel process mapping.
Drop off point identification.
Channel effectiveness (Comms, Web, Phone, in store)
Follow-up Process gaps.
Conversion barriers and friction.
What you get:
Optimised sales processes with documented procedures, conversion improvements and KPI’s to track.
Typical Results:
20-35% increase in conversion rate, 20-40% time reduction in sales cycle and improved win rates on qualified opportunities.
Recent Example:
Start up simplified their website landing pages, adding trust signals and lead magnets, with conversion jumping from 1.8 to 2.9% (61% increase)
How I work: Three Step Guide
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1. We Talk - 30mins
We Meet to Talk for 30 Minutes
You explain what’s not working for you.
I ask you some diagnostic questions.
We identify which pillars need some attention
(it could be all 3!)
I outline what deeper analysis would involve.
Outcome: You get a clear understanding of fit and next steps.
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2. I'll do a Deep Dive (5-10 Days)
I’ll analyse the relevant area(s)
Product/Service:
Competitive Research
Customer Perception Analysis
Value Proposition Testing
Messaging Effectiveness.
Marketing:
Channel Performance Audit
Campaign ROI Analysis
Targeting accuracy check
Budget Allocation review
Sales:
Full funnel mapping
Drop off identification
Process evaluation
Barrier assessment
Deliverable: Diagnostic report identifying root causes.
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3. I'll create a Strategic Roadmap
What you Receive:
Priority ranking of issues
Quick Wins (1-2 Weeks Implementation)
Strategic Initiatives (3-6 Months)
Expected Outcomes
Implementation Timeline
KPI’s to track.
Implementation Options:
DIY - Playbooks and Monthly Check Ins.
Guided - Monthly Strategy Sessions.
Done with you - Hands-on support.
Done for you - Full implementation management.
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Bonus: Retained Services
Additional Support
Business Strategy Development:
Roadmaps for sustainable competitive advantage through positioning, operations and partnerships.
Go-To-Market Planning:
Launch new products or enter new markets with proven frameworks for research, pricing and channels.
Revenue Operations:
Align Sales, Marketing and Product Teams with shared metrics and processes.
Money Back Guarantee
If you implement any of my recommendations and you don’t see measurable improvement within 90 days, I’ll refund your investment in full.