Step 1: Marketing Audit.

  • This is to evaluate your current marketing activities vs the issue you raised (i.e not enough leads / sales growth = symptom)

  • It could be your product/service and the way it’s positioned, it could be your messaging or your sales approach.

  • I’ll provide you with the results and steps to take to remedy.

Step 2: Strategy / Plan / Objectives Review

  • This is to evaluate your current marketing capability (people, process, systems, tech) vs the objectives you have set as a business.

  • The aim is to identify any significant misalignment between expectations and capability (i.e establish root cause)

  • In most businesses I’ve worked with, the root cause tends to be strategy related; either needing a refresh or creating one.

Step 3: Recommendations and Fixes

  • You will get a full list of recommendations based upon findings from steps 1 & 2.

  • The aim is to find you fixes within your current marketing investment that will generate you better results.

And remember, if I don’t fix it, I’ll give you your money back. 🙌

How’s that for a guarantee huh?

Fix your Sales and Marketing Funnel in 3 simple steps:

Need other Fixes?

From diagnosing underlying business challenges to implementing actionable strategies and aligning delivery teams through GTM.

Venn diagram illustrating the go-to-market business alignment, with three overlapping circles labeled 'Product,' 'Sales,' and 'Marketing.' The diagram highlights the central area 'Where the Magic Happens,' and points numbered 1, 2, and 3 emphasize key factors: 1) the thing that will make you money, 2) the thing that will generate demand, and 3) the thing that converts demand into monetary value.

Business Strategy

I help you create roadmaps to long-term success with tailored strategies that work for your unique goals.

Prop Development:

I can make your product and messaging clear so your audience knows what you do and how you help them.

Marketing Planning:

Optimising your marketing efforts around your target audience objectives and creating a plan to deliver results.

Sales Planning:

Helping your teams identify specific audiences through planning, prioritisation and shortening sales cycles through account based approaches.