Services
Trade shows get us talking. Product, marketing and sales is where I make the difference.
Most of my clients start with a show they want to get right. Along the way we usually find the bigger gaps: an offer that doesn't stand out, budget in the wrong places, or leads leaking out of the sales process. I help with all of it.
Start here
Free tools
Useful on their own, whether or not we ever work together.
Customer gap assessment
Find out where, and why, you're losing new business, with fixes you can act on. Done personally by me.
Get your free assessment →
Trade show prep guide
A one-page guide to get everyone on your stand singing from the same hymn sheet.
Get the free guide →Is this show worth it?
A quick scorecard to see whether your next show is set up to pay back, before you sign the cheque.
Trade show support
For businesses that exhibit every year
For when you want to know your show is working, not just hope it is.
Show review
A 30-minute call to look at your next show, or the last one. You'll leave with two or three things to change, whether or not we work together.
Book a review →Show support
I set the tasks, check the homework and challenge your assumptions, from six weeks out to two weeks after the show. Plan, prepare and follow up, with me in your corner.
Talk it through →The bigger work
Closing the gaps that cost you customers
Senior, client-side experience across product, marketing and sales. I diagnose and direct: strategy, priorities and a clear plan your team can deliver.
Product and service positioning
When customers don't understand your unique value.
The problem
What you sell might be outstanding, but if customers don't immediately grasp why they should choose you, you're as good as invisible.
What I look at
- Product-market fit and current demand
- How clear your value proposition is
- How you stand apart from competitors
- Messaging across every touchpoint
What you get
A positioning framework, messaging guidelines, a competitor comparison and a roadmap to put it into practice.
Example
A professional services firm repositioned from generalist to specialist: deal size up 35% and sales cycle down 40%.
Marketing strategy
When demand and lead generation aren't working.
The problem
Most businesses waste a big chunk of their marketing budget on activity that doesn't match how their ideal customer actually buys.
What I look at
- Channel strategy and performance
- Campaign return and budget allocation
- Who your ideal customer really is
- Lead quality and the customer journey
What you get
A 12-month marketing strategy with channel priorities, budget recommendations and campaign plans with clear measures.
Example
A software company moved budget from partnership marketing to LinkedIn thought leadership: the same spend generated 150% more qualified leads.
Customer conversion
When qualified customers aren't being won.
The problem
Most businesses have friction points across their sales process, so good prospects quietly drop out along the way.
What I look at
- Your whole sales process, mapped end to end
- Where prospects drop off, and why
- Follow-up gaps (yes, including after trade shows)
- Website, phone and face-to-face conversion
What you get
A smoother sales process with documented steps, conversion improvements and the numbers to track.
Example
A start-up simplified its landing pages and added trust signals and lead magnets: conversion rose from 1.8% to 2.9%.
How I work
From 10,000 feet to ground level
- The big picture. I look at your business in the context of your market: your positioning, your competitors and where there's clear space for you.
- Ground level. I get under the bonnet of how you work, from service through to sale: your people, processes and plans.
- A clear path. With your goals in mind, we agree the gaps that matter and a structured plan to close them.
I can work alongside your team and your agencies, online or in person.
Questions
Questions you may have
What does the free assessment involve?
Tell me your website and your main customer challenge in one sentence. I review your business personally and email you a short report with where you're losing new business, why, and the fixes. No pitch, no sales call.
Do you only help with trade shows?
No. Trade shows are often where we start, because that's where the gaps become obvious. The bigger work is product, marketing and sales strategy.
Do you do the work, or advise?
I diagnose and direct: strategy, priorities and plans. I can brief, manage or challenge your team and agencies so the work gets done properly.
What size of business do you work with?
Mostly founder- and partner-led businesses on the South Coast, typically with a sales team and a real budget for shows and marketing. Size matters less than wanting to grow.
Where are you based?
Wareham in Dorset. I work across the South Coast in person, and anywhere online.
Not sure where to start?
Book a free 30-minute chat. We'll work out whether it's the show, the offer, the marketing or the sales process.