The Marketing Troubleshooter‍.

When you know something isn’t working, but no-one can tell you why.

Man with glasses in a striped shirt surrounded by hands offering various objects, including a tablet, a smartphone, a coffee mug, and documents, in front of a pink background.

Something isn’t right. You can sense it.

Results are not where you want them.

The reports look ok, the teams are busy, but sales are flat. Your gut says it’s marketing related, but you’re just not sure. That uncertainty is costing you.

Wasted budget, lost revenue and slower sales cycles.

You need a sanity check.

That’s where I can help.

Most marketing problems aren't just marketing problems.

A diagram illustrating the process of creating demand for a product through marketing, sales, and positioning strategies. It highlights three key steps: 1) creating unique value, 2) communicating that value effectively, and 3) converting demand into revenue, centered around the concept of 'where the magic happens.'

They're supply and demand problems. Pricing problems. Category problems. Product value problems. Sales conversion problems.

They don’t show up in your revenue report. Or your sales forecast. And they don't get fixed by tweaking an ad or sharing a social post.

They get fixed by troubleshooting the actual cause - the one that’s quietly costing you money - hidden somewhere within product, sales and marketing.


🌟🌟🌟🌟🌟 “Theo cut through months of noise in a matter of hours. I finally understood what was holding us back, and exactly what to do about it. Genuinely one of the best investments I've made” Sophie, Agency Founder

🌟🌟🌟🌟🌟 “We knew something wasn't working. We just couldn't put our finger on it. Theo found it, explained it clearly and gave us a plan everyone could get behind. No fluff, no jargon, just clarity” James, CEO

🌟🌟🌟🌟🌟 “Straight-talking, fast and full of lightbulb moments. Theo didn't just identify the problem, he showed us how to fix it. I wish I'd done this sooner.” Rachel, Managing Director

🌟🌟🌟🌟🌟 “Theo cut through months of noise in a matter of hours. I finally understood what was holding us back, and exactly what to do about it. Genuinely one of the best investments I've made” Sophie, Agency Founder 🌟🌟🌟🌟🌟 “We knew something wasn't working. We just couldn't put our finger on it. Theo found it, explained it clearly and gave us a plan everyone could get behind. No fluff, no jargon, just clarity” James, CEO 🌟🌟🌟🌟🌟 “Straight-talking, fast and full of lightbulb moments. Theo didn't just identify the problem, he showed us how to fix it. I wish I'd done this sooner.” Rachel, Managing Director


I quickly find what’s hidden behind the complexity.

When you're inside the business you stop seeing it the way your prospects do. You're too close to it. Too familiar with it. Too invested in it.

What you really need, is an experienced view from the outside looking in.

A front page of a business audit report with three parts - marketing health check, strategic assesments and recommendations.

I help you identify what’s impacting your results through a simple, cost effective, and fast audit through a customer lens - across your product, sales AND marketing efforts.

I call it a ‘Sanity Check’ because that’s often what’s needed.

You get a clear set of findings you can act on immediately, or if it’s something you need help with, we can fix it together.

No discovery calls, No expensive fees.

It’s that simple.

Who gets the most value from a sanity check?

A woman in a black shirt holding a white mug with the text 'LIKE A BOSS' written on it.
  • CEOs and MDs who know something's not working but don't have the time or the resource to get to the bottom of it.

  • Founders wearing too many hats and need an honest impartial view on what's actually working - and what isn’t.

  • Sales Directors who aren't getting the leads they were promised and want to know what’s really behind it.

  • Finance Directors who are signing off a marketing budget they don't fully trust.

  • Marketers who need independent validation of where to focus - or want to understand what’s limiting their results elsewhere in the business.

  • Businesses with 3rd party agencies who don’t trust what they’re being told.

Hello, I’m Theo

I've spent the last 20 years helping businesses big and small grow their revenues - across consumer tech, B2B and everything in between.

A smiling man with gray hair and beard standing outdoors near a white camper van at sunset with the beach and ocean in the background. There is a small wooden table with a laptop, a notebook, and a thermos nearby.

I've held senior leadership roles in Product, Sales and Marketing, which means when I help clients, I see the bigger picture.

I help clients fix all sorts of sanity check challenges; be it strategy, planning, people or agencies. I’m an army of one, with valued partners I work with, when the task calls for it.

Based in Salisbury - but with an office on wheels.

Proof, not promise.

15-45% average improvement in sales conversion rates

30-40% reduction in wasted marketing spend

20-40% shorter sales cycles

Across client work over the last year.

SaaS, professional services, manufacturing, e-commerce, healthcare and tech.

Answers you’re probably looking for.

How much does it cost?

The sanity check is just £79. It's an audit through a customer lens to see what's having an impact on your results. It’ll tell you what you need to know and what you need to fix - and if you need help, we can discuss this after.

No surprises, no hidden costs.

How long does it take?

The Sanity Check is fast, typically delivered to your inbox within 48 working hours.

Do I need to prepare anything?

No. Just let me know your main issue and I'll do the rest. The less I know, the more I see what your customers actually see.

Can you help me with my existing agency or team?

Absolutely. I'm here to help you find what's not working, and sometimes that’s down to 3rd party agencies or your team. I can advise, assist, appoint or manage 3rd parties, and work with your team to fix issues.

Do you only work with big businesses?

Not at all. My sweet spot is businesses turning over between £1m and £30m but smaller business owners will benefit too, especially from the sanity check. What matters isn’t size, it’s that something feels off and you want it fixed.

Can you help with other business challenges?

Yes - with experience across sales, marketing and product, I can help with most revenue-related challenges including go-to-market strategy, pricing, team alignment and partnership development.

Money Back Guarantee

If you implement any of my recommendations and you don’t see measurable improvement within 90 days,

I’ll refund your £79 in full.