Want to Convert more Leads into Sales Revenue?
I help Sales Leaders turn Missed Opportunities into Customers.
You Think You Need:
More Sales People to drive more sales.
More Marketing Stuff to generate more leads.
More trade shows, to sell to more passers by.
More products to sell to more people.
But thatβs treating symptoms, not causes.
Hereβs Where Your Sales are getting Lost
After working with 100+ businesses, I've found sales problems always fall into three categories:
1: Attraction and Clarity.
The Issue: Thereβs a mismatch between what you offer (product/service) and what customers need.
Your Value Proposition isnβt clear. Your differentiation is nil. Prospects donβt care what you do, they care what you do for them!
The Result: Potential customers wonβt even be considering you.
2: Conversion and Nurture
The Issue: Youβre marketing the wrong things in the wrong places, to the wrong people with the wrong message.
Your channels donβt match where customers actually make decisions. Your targeting is off. Your marketing activities donβt result in sales opps.
The Result: Youβll spend a fortune generating poor quality leads.
3: Closing and Velocity
The Issue: Qualified Prospects are dropping off in your sales process.
Whether you sell via your website, have a sales team, or just a stall at an event, there are friction points killing deals.
Your follow up is weak. Your process has BIG gaps.
The Result: Youβre losing lots of easily winnable business.
Most businesses have problems in at least two of these areas.
See where your blockers are right now.
Why Listen To Me?
For the last 20 years, Iβve helped businesses big and small generate sales growth.
From from selling smartphones, to smart watches - start ups burning cash, to corporates hitting a plateau.
Iβve overcome most growth challenges along the way.
And working across Product, Sales and Marketing gives me a distinct advantage when it comes to helping frustrated sales leaders.
I see the whole picture.
Status quo challenger, devilsβ advocate, path finder, alternative thinker.
I have an inquisitive mind and often see things others miss, which helps when solving business problems that can stem from marketing, sales or product areas.
No Generic Advice.
No Complicated Frameworks.
Recent Results after a full sales funnel audit:
Professional Services Firm: Repositioned Offering > 35% increase in deal size.
SaaS Company: Reallocated Marketing Budget > 150% more qualified leads.
E-comm business: Fixed conversion leaks > 61% Conversion increase.
πππππ βTheo cut through months of mayhem. I finally get how I can move my business forward, and I'm excited about it.β Sophie, Agency Founder
πππππ βWe sort of had a plan. We just didnβt know what things we needed to think about and do! Now everyone knows what matters most and why.β James, CEO
πππππ βItβs honestly been a game-changer. The coaching sessions were straight-talking, energising, and full of βahaβ moments.β Rachel, Managing Director
πππππ βTheo cut through months of mayhem. I finally get how I can move my business forward, and I'm excited about it.β Sophie, Agency Founder πππππ βWe sort of had a plan. We just didnβt know what things we needed to think about and do! Now everyone knows what matters most and why.β James, CEO πππππ βItβs honestly been a game-changer. The coaching sessions were straight-talking, energising, and full of βahaβ moments.β Rachel, Managing Director
Want more incremental Sales Revenue?
Get a Full Sales Funnel Audit and it goes like this:
Step 1. Identify Blockers
Iβll analyse your Product positioning, Marketing execution, and Sales conversion to identify where prospects are dropping off and why.
Step 2. Root Cause Diagnosis
Iβll dig into which of the three areas is causing your growth problem - not just the symptoms, but the actual root cause.
Step 3. Action Plan
Youβll get a prioritised roadmap with:
Blockers limiting your growth.
Expected impacts of fixing it.
Quick wins you can implement immediately.
90-day improvement plan.
Want to see where your blockers are right now?
Hereβs what a Full Audit typically uncoversβ¦..
Product/Service issues:
Unclear value propositions costing 40-60% of potential customers
Weak differentiation losing deals to competitors
Messaging misalignment reducing lead quality by 50%+
Marketing execution issues:
30-40% of budget wasted on wrong channels
Poor targeting attracting wrong customer profiles
95% of future market being ignored
Sales conversion issues:
Friction points losing 30-50% of qualified prospects
Long sales cycles adding 20-40% to customer acquisition time
Follow-up gaps causing winnable business to disappear
Want to know where your blockers are right now?
Questions Youβre Probably Asking:
"What happens if I want you to take a look at my business?"
Based on your answers from six simple questions Iβll get a good idea of where youβre potentially losing sales opportunities.
Book a free call and we can go into more detail.
Iβll give you some hints, tips and tweaks you can take back into you business straight away.
If you want some help after that, we can chat further!
"How long does a full audit take?"
Itβll take a couple of weeks to do it properly and then help to implement depends on business size. Allow for between 30-90 days.
"Is this just for big businesses?"
Not at all. Frustration with missed sales opportunites is what matters, not team size but businesses that have resource across product, sales and marketing teams will see the biggest gains with any fixes.
I tend to find that businesses between Β£1m and Β£30m tend to have the messiest middles!
"What if I've already tried fixing things?"
That's exactly why you need fresh eyes.
After 100+ audits, I spot patterns and blockers that are invisible from inside your business.
"Do I have to buy anything afterwards?"
Absolutely not. The questionnaire is free, as is the call. Both have zero obligation.
If my recommendations help and you want implementation support, we can discuss it.
There's no obligation.
Ready To Get Started?

